The Red or Dead Bags brand is more than a fashion label. Their ethos was never about spending a lot of money, it was more about ideas and trying to make things as affordable as possible whilst being creative. It also wants fashion to be fun and not taken too seriously and therefore they want Red or Dead to be a brand for everyone.

Red or Dead was created in 1982 by Wayne Hemingway and his wife Geraldine. It took time for the fashion industry to accept Red or Dead as part of the fashion establishment and their first catwalk collection wasn’t until 1989. Since then they have grown considerably with Red or Dead winning Street Style Designer of the Year for three years on the run since the mid 1990’s. Today the brand includes footwear, sunglasses, optical frames, watches and fashion Bags.

Red or Dead have created a unique British brand of Handbags and Bags which have character, individuality with cutting edge design at affordable prices.